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First facet of the character the Economist

No relation to Paul Morand, if it is, perhaps, a small side "man pressed." And for good reason! Pascal Morand, fifty years, the new Executive Director of the ESCP-EAP, is of the type to always have several irons in the fire. And to always go to name what he began.

First facet of the character: the Economist. It is the job that he was selected for its release of CET. Holds a master of science organizations, obtained at the University of Paris-Dauphine, he taught at his debut at the ESC Rouen and HEC Paris-I before supporting his thesis of State under the leadership of Christian de Boissieu. Specialist of the relationship between market economy and the principle of limited rationality a concept coined by his master, Herbert Simon, American pioneer in artificial intelligence and Nobel Prize in economics 1978 Pascal Morand is particularly interested in the decision-making processes at work in the construction of the economic and Monetary Union. He leaves a book at the crossroads of the economy, history and sociology, published in 2001 as the unexpected title of "The victory of Luther" one analysis cultural performances had underpinned the respective positions of the Member countries of the Union to the single currency.

In 1985, Jacques Perrin, who had been one of his professors of Economics at Dauphine before taking the reins of the ESCP, calls it for its sides to implement a series of specialized masters. The product is fly: after two years, the Dean of the business schools were already eight of these new programs. This success earned him to be approached as early as 1987 for a position a priori remote concerns: the Directorate-General of the French Institute of fashion (IFM), created a year earlier and chaired by Pierre Bergé. Designed "in the same mould as the specialized masters" training program for students in third cycle is linchpin since , the MFI has considerably expanded its range of activities over the past 20 years. Training continues, followed the textile economy France, publication of studies, missions abroad and particularly in the countries of the Mediterranean... The Institute which Pascal Morand today turn commands has little to do with which he took the helm in 1987. A lot of enrichment that has not stopped him to teach economics at ESCP, homeport as Professor since 1993. Or answer this whenever the successive Ministers of industry sought its services, as for the project of city of fashion and design, which should soon see the day on the site of the docks of the Austerlitz train station.

As far the image of the locked in his ivory tower academic, Pascal Morand is an economist "committed", working for the competitiveness of the France of innovation, building European. Garden, the former trend new wave rocker has evolved over the years by lovers of the singer-songwriter, French song to its (few) hours lost. This Pascal Morand-is regularly on tour in the four corners of the France. And it will very soon be a disk.